At the virtual Radio Amateurs of Canada conference last September, teacher Kelly Shulman, VE3KLX gave an interesting presentation about launching amateur radio payloads on high altitude balloons.
As the video below highlights, high altitude balloons and scientific experiments can make amateur radio relevant to a younger generation. In terms of cost and technical ability, many schools might aspire to doing their own high altitude balloon experiments where as a cubesat / satellite would be out of the question.
Links...
1) Kelly Shulman's website... http://shulman.x10host.com/